Selling the opportunity
to top candidates means
having the right message.
Selling to
Today's
Candidates
Selling to Today's Candidate is an add-on module to improve your ability to recruit and hire top talent in a competitive market. Selling the right candidate on a job opportunity requires the same level of planning and focus as the interview. The successful application of candidate-focused selling techniques requires understanding a candidate's values and motivation. This optional 15 to 60-minute module can be added to Effective Interviewing!® or Advanced Effective Interviewing!®.
Three Paychecks
To convince the right candidate to join your organization, consider relating potential opportunities to the "Three Paycheck Formula." Try to use all three paychecks, and if you can't compete on one, then emphasize the other two paychecks.
CONTINUOUS TRAINING SUPPORT
HirePath® Online Interview Tools
Reinforce your application of these skills after the seminar with
one-year access to the HirePath® Online Interview Tools.
Summary Of
Selling to
Today's
Candidate
Apply the principles of effective selling.
Sell the benefits of your organization to the candidate.
Develop personalized selling messages.
Use probing questions to discover the candidate's motivation.
Identify selling opportunities.
Discover and sell to the candidate's competencies.
Overcome objections and concerns from the candidate.
Address any negatives in a positive way.
Convince the skeptical candidate.
Develop a strategy with your interview team.
OPTIONAL MODULES
These optional modules can be included in
Effective Interviewing!®
or
Advanced Effective Interviewing!®
Reduce Unconscious Bias
Expand hiring of diverse and global talent by reducing bias in your interviews.
Improve Virtual Interviews
Learn best practices for remote interviews to ensure your organization's success.
Selling to Today's Candidates
Compete for talent in a competitive market by enhancing your ability to sell the candidate.
Ready To Discuss Interviewer Training?
"I found the process of using a candidate's answers to develop new selling questions and identify motivational hot buttons very useful."
Vice President, Morgan Stanley
