Newsletter volume 1 number 2
When a valued candidate shows resistance to a job offer, it is important to classify the nature of the candidate's concern. Then you can apply the most effective response. Concerns can come up under three categoriesmisunderstandings, skepticism, or real drawbacks. If the candidate is skeptical, try the "FeelFeltFound" formula.
"I understand how you feel about joining a company where so many others have technical degrees. Others have felt that way too. However, after they joined us, they found that it wasn't a problem for them."
Use a third-party reinforcement in the form of another employee who resolved the same concern. Ask the candidate if he or she is interested in speaking with that person. By supporting the candidate's need for objective information, the concern is more likely to be resolved.