We provide competency-based behavioral interviewing training for interview teams including hiring managers, recruiters, and interviewers.
INTERVIEW EDGE • AUG 2010
Hiring at Apple for Culture Fit
The cultural or organizational fit of a candidate is a critical element in any hiring decision. Let’s look at Mark Papermaster, who left Apple just fifteen months after joining them from IBM.
Papermaster had been senior vice president for mobile devices at IBM and was hired to run the same business at Apple. After little over a year in his new position, he reportedly had a falling out with Steve Jobs, driven by a broader cultural incompatibility with the company.
Papermaster assumed his new position while Steve Jobs was out for medical reasons. When Jobs returned, Papermaster had not yet adapted to Apple’s corporate culture, where even senior executives are expected to keep on top of the smallest details in their areas of responsibility and often have to handle many tasks directly rather than delegating them.
A description of the Apple culture is readily available at the company's career website. Prominent statements include: “Part Career, Part Revolution," and “Less of a Job, More of a Calling.” The clincher at their website as far as Papermaster’s position was concerned is, “Shared Obsession with Getting Every Last Detail Right.”
Contrast the Apple descriptors with those at the IBM career website: “Build the Career You Want” and, “Work for a Company You Can Be Proud of.” Did the Apple executivess check this out? IBM talks about “your career” and Apple talks about, “passion” and “obsession” in the work you do.
I had a similar experience over focus on detail with an executive early in my own career when I was product manager for Kool-Aid at General Foods (now Kraft). In a rare meeting with the division president, he started by remarking on the current heat wave in the Midwest.
“It’s really hot in Omaha, Tulsa and Little Rock. That’s got to be good for our Kool-Aid business there. Jim, what is our latest Nielsen market share in the South Central Region? “
I didn’t have that on the tip of my tongue, so I replied, “We continue to dominate the South Central Region because A&P isn’t in there with their private label brand. Since it is our smallest volume region, I’ll have to get back to you with the latest market share report."
After that meeting, I memorized all the current regional market shares, which seemed pointless, but being prepared with that level of detail was part of the culture. Employees either had such qualities or learned to adapt quickly.
Interviewers need to match candidates with their corporate culture. With the right interviewing techniques they gain reassurance that necessary individual competencies or qualities are present. They do this by seeking patterns of repeat behavior.
Apple interviewers no doubt know their own company’s culture, but apparently no one discovered the cultural differences that may have influenced Papermaster’s performance at IBM. Had they done so, they might have seen that his management style, while successful at IBM, was decidedly different from that of Steve Jobs and the rest of the executive team at Apple.
Fifteen months of an executive mismatch could have been avoided if Apple interviewers had taken the time to articulate the required competencies needed to fit in their culture and then interviewed candidates for repeated evidence of these competencies.
For the past twenty-eight years, we have helped interviewers consider their corporate culture and identify competencies that may determine a candidate’s match. This increases the success rate of new hires and avoids the hiring of those who are unfit for their culture.
Top Reads
- Key Competencies for the AI-Enhanced Workplace
- Interview Training for Hiring Managers
- Behavioral Interviewing Training Reinvented
- Interviewing Candidates Who Prepare With ChatGPT
- A Case for Attorney Interviewing Training
- Questioning Panel Interviews
- Hiring Successful Leaders for a Hybrid World
- Are Bad Interviews Costing You Good Hires?
- Competency-based Behavioral Interviewing Training
- Conducting Effective Performance Reviews Virtually
- Virtual Interviews: The New Benchmark
- Tech Hiring Fails Without Behavioral Assessment
- Overcome Unconscious Bias in Job Interviews
- How to Interview Sales Candidates
- Building Relationships with Candidates
- Improving the Flawed Interview Process
- Fallacy of "Give Me an Example" Questions
- Real Cost of Hiring Mistakes
- Early Social Competencies Lead to Success
- Why Stress Interviews Don't Work
- Interviewer Training Addresses These Challenges
- Google Validates Behavioral Interviewing Training
- Increase Team Performance By 40%
- How to Interview the Technical Candidate
- Effectively Interviewing New College Graduates
- How Bad Interviews Impact Hiring Results
- Competency Interviewing Narrows Skill Gap
- Sell the Job with Three Paychecks
- Pitfalls of Competencies in Behavioral Interviews
- Three Questions to Keep Your Interviews Legal
- NCHRA:Does Behavior-based Interviewing Still Work?
- Why Bizarre Interview Questions Go Viral
- Training Magazine: Invented Lives
- SHRM: Unconscious Bias in the Hiring Process
- Expand Your Cultural Comfort Zone in the Interview
- Skeptical of the Candidate? Try Three Questions
- Getting Beyond the Resume to Predict Success
- How to Interview and Hire Engineers
- Overcoming First Impressions in an Interview
Ready To Discuss Interviewer Training?
More Resources
Interviewer's Quick Tips
Here are some quick tips from our interview training seminar to help you conduct a successful interview. We recommend that you complete the first three steps before the interview.
Can You Find the Interviewer's Ten Mistakes?
Most of us have experienced the interview from the candidate's perspective. But how often do we have an opportunity to evaluate the interviewer?
Client Login
When you login to HirePath® Interview Tools or Effective Interviewing!® Online Learning, you accept the Terms and Conditions Policy, and acknowledge that this user account is for your individual access only.
Request Password
Request Password
An email has been sent to you with instructions on how to reset your password.
Reset Password
Effective
Interviewing!®
Elearning
and Hirepath®
Interview Tools
Thank you for completing the form.
Click below to make your selection.
Interview Edge, Inc. Terms & Conditions Policy
Copyright
The entire content of this website, including but not limited to text, graphics, logos,
images, and multimedia, is the exclusive property of Interview Edge, Inc. and is protected
by U.S. and international Copyright laws. You may print portions of this content solely in
connection with your use of the services provided on this website as an information resource.
Unauthorized duplication or redistribution of this content may violate Copyright, trademark
and other laws.
Disclaimer
We provide the website on an "as is" and "as available" basis and without warranty or condition
of any kind, express or implied. Each user agrees that use of the website is at the user's sole
risk. We reserve all right to limit, restrict or terminate access to the website for no reason
or any reason whatsoever, including, without limitation, if we believe that user conduct violates
applicable law or is harmful to the interests of Interview Edge, Inc. or our clients.
Interview Edge, Inc. PRIVACY POLICY
Interview Edge, Inc. is committed to protecting the personal information of all visitors to this Website. This Privacy Policy covers how we collect, use, disclose, transfer, and store your personal information.
Use of personal Information
We only collect and use personal information as needed to provide Interview Edge, Inc.'s legitimate interests to conduct business in connection with our training products and services. Our Privacy Policy is intended to describe the information you provide, how we use and share that information, and your rights. Your use of our Website services constitutes your consent to the current version of the Privacy Policy.
Information you provide us
We receive personal information from Website users who submit information directly, such as when they request our training services or register for our online learning. This information typically includes name, company, phone and email address. We may also collect mailing address and phone number for contracts and billing.
How we use the information
We are committed to personal data minimization and limiting use to those processing activities for which consent was given. We use the personal information you provide as necessary to deliver our products or services, or as required for legal compliance or other lawful purposes. We use your personal information to register you for our online user accounts and to directly communicate with you via email or phone. We take reasonable steps to ensure that personal data is accurate, complete, current, and reliable for its intended use.
Information we share
We do not sell, trade, or otherwise transfer to outside parties your personal information. We may share information we collect from Website users with our service providers who help us perform services, such as administering our Website. We permit our service providers to use personal information as needed to deliver services or comply with applicable laws and regulations. We enter into contract with third-parties to keep information confidential prior to sharing personal data. In limited cases, we may share information with other parties if appropriate to respond to your specific request or inquiry. We may share personal information if we have a good faith belief that doing so is necessary to comply with applicable laws, respond to a legitimate request from law enforcement or other government body, to protect our interests or the health and safety of others, or to enforce our terms of use for this Website.
Security
We take reasonable and appropriate measures to protect personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, considering the risks involved and the nature of the personal information.
Your choices, access and rights
You may have the right to request access to, a copy of, rectification, restriction in the use of, or erasure of your information in accordance with all applicable laws. The erasure of your information shall be subject to applicable state and federal laws.
You may visit and browse our Website without providing any personal information, and you can choose not to provide us with the personal information we request. However, choosing not to provide us with certain information that we request may prevent you from accessing or using certain portions of our Website.
Upon request, Interview Edge, Inc. will provide individuals with reasonable access to their personal data, and in doing so allowing individuals the opportunity to correct, amend or delete personal data where it is inaccurate, or has been processed without your consent. A request may be denied under certain circumstances, such as where the burden or expense of providing access would be disproportionate to the risks to the privacy of the individual in the case in question, or where the rights of persons other than the individual would be violated.
Our contact information
If you have any questions or concerns about our privacy practices described above, you may reach us at:
Email: support@interviewedge.com
Phone: +1 415.459.4800